Meet the Calm Money Creator

Dr. Alex Melkumian, PsyD, LMFT, is the founder of the Financial Psychology Center in Los Angeles, California. As a pioneering financial psychologist, he has devoted his career to helping people improve both their financial and mental health.

With a background in Cognitive Behavioral Therapy (CBT), Behavioral Finance, and Neuroeconomics, Dr. Alex specializes in helping clients understand their personal “money story” — the unique blend of upbringing, culture, and life experiences that shape their financial behaviors. By identifying and reshaping these patterns, clients can move from fear and avoidance to confidence and financial well-being.

Financial Psychology Center

Recognized Voice in Financial Psychology

Dr. Melkumian is a recognized thought leader frequently featured in the media, where he shares insights on the connection between money, emotions, and behavior. His work has been covered by leading outlets including CNN, The Wall Street Journal, and Fox News.

For a full list of media appearances, visit Dr. Melkumian on LinkedIn.

Expertise & Impact

Dr. Alex has worked with individuals, couples, and professional athletes, equipping them with both practical tools and therapeutic strategies. He understands that financial stress doesn’t just affect the wallet, it impacts performance, relationships, and overall quality of life.

For athletes in particular, financial psychology provides a path to greater balance. The intense focus required to excel in sports can create blind spots around money, leading to stress and poor decisions. By addressing these challenges, Dr. Alex helps athletes and high performers align their financial health with their personal and professional goals.

The Vision Behind Calm Money

  • The Financial Psychology Center was built on the belief that lasting financial change happens when emotional awareness and practical habits work together.

    The Calm Money app was developed to help people reduce financial stress, improve emotional spending awareness, and develop healthier emotional relationships with money through financial psychology, behavioral awareness, compassionate financial education, and practical financial wellness tools.